Overview

How GrowthPand Transformed MUAB’s Lead Generation Campaign.

MUAB aimed to expand its market reach by generating a high volume of quality leads, all while keeping cost per lead (CPL) under $3. To meet these objectives, the company enlisted the support of GrowthPand, who provided the strategy and optimization needed to balance ad efficiency with lead quality.

The Challenge

High Initial CPL

Starting at $3.18 per lead—above MUAB’s target of under $3.

Lead Volume & Quality

MUAB needed to increase the total number of leads without compromising on conversion readiness.

Platform & Budget Allocation

Growthpand had to identify which channels (Google, LinkedIn, Meta) offered the best ratio of cost efficiency to lead quality.

Approach & Solution

Compelling Hook

    • Goal: Drive potential customers to sign up by offering an appealing incentive.

    • Action: GrowthPand introduced time-limited promotional offers to create urgency, prompting quicker registrations.

Streamlined Customer Journey:

  • Goal: Reduce drop-offs during the sign-up process.

    • Action: Leveraged native sign-up forms on Meta and LinkedIn, coupled with a detailed landing page for users seeking additional information, thus increasing trust and attracting more serious leads.

Landing Page Optimization:

  • Goal: Convert interested visitors into qualified leads effectively.

    • Action: Implemented clear ad copy, strategic calls to action (CTAs), social proof (e.g., testimonials), and multimedia elements to engage users and drive conversions.

A/B Testing

  • Goal: Objectively evaluate different design and content elements.

    • Action: Ran tests on various ad creatives and video formats, then scaled the most successful versions based on real-time performance data.

Platform Diversification & Budget Allocation

  • Goal: Maximize return on investment by funneling spend into the most effective channels.

    • Action: Google proved more cost-effective, while LinkedIn generated slightly higher-quality leads. GrowthPand reallocated budget accordingly, ensuring low costs yet robust lead quality.

Results

20x Lower CPL

Dropped from $3.18 to $0.15—well below MUAB’s target.

+10K leads

21% Bounce rate

8.9% CTR

Higher Click Through Rate

Lessons & Key Points

A soft focus image highlighting a reaching hand, symbolizing connection or help.

Offer Relevance Matters

 A well-structured incentive can significantly raise user interest and click-through rates.

Close-up of a notebook with wireframe sketches and a smartphone on a wooden desk.

User-Friendly Sign-Up Experience

Minimizing friction improves both the quantity and quality of inbound leads.

Business team using a tablet to analyze digital marketing data with charts in an office setting.

Data-Driven Refinement

Ongoing A/B testing accelerates learning and optimizes ROI.

Close-up of financial documents with calculator and pen, ideal for business management themes.

Optimized Budget Strategy

Channel-specific allocations help maintain low CPL and sustain growth.

“Thanks to Growthpand’s expertise, we reduced our CPL below our initial goal while boosting both lead volume and quality. Now, we can scale our ad campaigns with confidence and achieve even stronger returns.”
Almarwah
CEO
Scroll to Top