Overview
Building a Scalable Booking Funnel for Online Psychiatrist & Family Counseling Services
Client: A digital platform offering professional psychological and family counseling services.
Project Duration: 6 months
Objective: Achieve 300 monthly bookings as a first-phase target for launching digital campaigns.
The Challenge
Low public awareness of counseling benefits
Many users were unaware of the value of family and psychological counseling, especially within communities where such topics are still considered sensitive.
Building trust around privacy
A key challenge was reassuring users that the platform guarantees 100% confidentiality, particularly when it comes to seeking support for personal issues.
Shifting behavior toward online consultations:
Most users were used to traditional, in-person counseling. Encouraging them to book online required trust, education, and comfort with the process.
Approach & Solution
- Multi-channel testing and experimentation: We began by testing ad campaigns across various platforms to study behavior and evaluate performance.
- Audience segmentation and tailored content: Ads were created to highlight the platform’s strengths—confidentiality, convenience, and professionalism—and adapted regularly based on engagement.
- Slow traction during first 3 months: Early results showed weak booking performance, largely due to hesitation and channel mismatch.
- Strategic shift to Google Search: By Month 4, we identified Google Ads (Search) as the most effective channel. Users were actively searching for help, and our platform appeared as a trusted, timely solution.
Results
+200
Monthly booking within 90 days
+400 per month
By Month 6: Bookings grew to 400+ per month, a 4x increase from the initial phase.
CAC 80% less
We drove the customer acquisition cost as low as 80% less:
Lessons & Key Points
Conclusion
In a field where trust and privacy are paramount, this campaign proved that results come from listening to users and adapting quickly.
From having no prior digital presence, the platform grew into a trusted, performance-based booking engine within 6 months.
By prioritizing intent-driven channels like Google Search and crafting emotionally intelligent messaging, the platform successfully positioned itself as a reliable destination for online mental health and family support.
