Overview

Aldana’s Online Expansion

Aldana is a local water distributor seeking to boost sales by establishing a robust online presence and improving phone-order efficiency. By partnering with Growthpand, Aldana launched a new e-commerce website and implemented a targeted advertising strategy, resulting in a 17x sales increase within just three months. This rapid growth was fueled by Snapchat Ads, Google Ads, and strategic pricing/packaging adjustments that enabled a 5x return on ad spend (ROAS).

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Artboard 1
Aldana 2

The Challenge

Limited Online Presence

Aldana operated primarily through local distribution and needed to expand its reach to digital channels.

Limited Digital Footprint:

The company had to balance competitive pricing with profitability to justify higher ad costs.

Low Order Value

As online demand grew, Aldana required an approach that maintained high margins and steady fulfillment without compromising service.

Approach & Solution

1. Targeted Snapchat & Google Ads

  • Videos & Engaging Creatives: GrowthPand utilized short video ads on Snapchat and clear, compelling visuals on Google Ads to highlight Aldana’s convenient water delivery service.

• Audience Segmentation: Focused on areas and demographics most likely to require frequent water deliveries, driving high-quality leads to Aldana’s new site and phone lines.

2. Pricing & Offers Enhancement

  • Bundled Packages & Special Deals: By introducing multi-bottle bundles and discounted offers, Aldana increased its average order value (AOV).

• Competitive Yet Profitable: GrowthPand advised on pricing structures that balanced market competitiveness with enough margin to support higher cost per acquisition.

3. Website Optimization & Order Management

  • User-Friendly Storefront: The new e-commerce site featured straightforward navigation, simplified checkout, and clear product listings to encourage quick conversions.

• Improved Call-to-Action: Prominent contact numbers and order forms promoted phone orders as an additional revenue channel.

4. Performance Tracking & Scaling

  • ROAS Monitoring: GrowthPand continuously tracked return on ad spend, adjusting budgets and targeting to capitalize on the highest-performing campaigns.
  • Iterative Creative Testing: Regularly tested new ad creatives to maintain audience interest and improve overall conversion rates.

Results

17x

Monthly Sales Increase, within 90 days

5X ROAS

4.2X

(AOV) Average Order Value.

65% < CAC

Decreasing Customer Acquisition cost by 65%

Lessons & Key Points

A man in casual attire balances boxes labeled with stress-related words indoors.

Smart Packaging & Pricing

Thoughtfully structured bundles and offers not only raised AOV but also ensured profitability despite higher ad spending.

Red sale sign on storefront window reflecting a busy urban street scene, capturing city life.

Continuous Optimization

 Iterating creative assets and fine-tuning targeting kept campaigns fresh and ROI high.

A captivating black and white photo of a chess game with fallen king piece, symbolizing defeat.

Scalable Strategy

 A profitable pricing model supports bigger marketing investments, enabling brands to compete for higher acquisition costs while maintaining healthy margins.

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