Overview
SnackHub’s E-Commerce Breakthrough (DTC)
SnackHub, a healthy snacks distributor predominantly serving local malls and supermarkets, sought to establish a direct-to-consumer (DTC) online presence to boost revenue streams. Teaming up with GrowthPand, SnackHub’s new e-commerce channel saw monthly sales surge from $6,000 to $67,000—an 11x increase—ultimately surpassing $350,000 in total online sales within six months.
The Challenge
New E-Commerce Channel
SnackHub was new to the DTC model, requiring GrowthPand’s expertise in crafting a clear digital strategy to build brand visibility and drive conversions.
Limited Digital Footprint:
With minimal marketing activity online, SnackHub’s web traffic was initially low, prompting GrowthPand to develop targeted campaigns and a robust online presence.
Low Order Value
Early average order sizes were small, limiting profitability. GrowthPand had to devise tactics to increase cart value and encourage repeat purchases.
Approach & Solution
1. Website Enhancement
• User Experience Overhaul: GrowthPand refined site navigation, clarified product listings, and streamlined the checkout flow to reduce friction. • Focused Branding: By emphasizing SnackHub’s high-quality, healthy snacks, GrowthPand positioned the brand as a trusted, convenient choice for health-conscious consumers.
2. Seasonal & Bundled Promotions
- Timely Offers: GrowthPand capitalized on holiday periods and key seasons (e.g., back-to-school, festive events) to spark demand.
Packaging Strategies: Bundling complementary products into value packs boosted the average order value and tempted customers to try multiple items.
3. Snapchat Advertising
• Brand Awareness: GrowthPand’s visually striking Snapchat ads swiftly captured user interest and drove swipe-ups to the online store.
• Appealing Creatives: Short, engaging videos showcased SnackHub’s product benefits, appealing to audiences seeking trendy, healthier snack options.
4. Retargeting Campaigns
- Cross-Platform Ads: GrowthPand deployed retargeting across Meta (Facebook & Instagram), Google, and Snapchat for users who visited the store or abandoned their carts.
• Personalized Reminders: Automated product recommendations and exclusive offers were used to encourage users to finalize their purchases.
Results
11x
Monthly Sales Increase
+350K$
in Total Sales
3x
(AOV) Average Order Value.
+ 7.5 M
Impressions
Lessons & Key Points
Omnichannel Strength
Pairing existing retail distribution with GrowthPand’s e-commerce strategy expanded SnackHub’s reach and diversified income streams.
Seasonal Timing Works
Well-structured, time-sensitive promotions delivered substantial spikes in customer interest and order sizes.
Platform Diversification
Snapchat ads drove brand awareness, while retargeting on Meta and Google nurtured continued engagement and conversions.
Data-Driven Retargeting
Custom reminders and dynamic product ads were instrumental in turning initial browsers into loyal, repeat customers.
