Overview
Sleep Magic, a premium bedding brand. 100% Online Store.
Within 60 days, sales doubled, generating an additional $200,000 while maintaining an approximate 4.5 ROAS.
The Challenge
- Goal: Double overall sales while keeping ROAS above 3.5.
• Problem: Previous attempts to scale up ad budgets caused ROAS to drop below profitable levels.
Approach & Solution
Impactful Copy & Content: Leveraged compelling copywriting, user-generated content (UGC), and engaging videos.
Precise Targeting: Focused on specific audience segments interested in high-quality bedding.
Structured A/B Testing: Quickly tested multiple creatives and messaging to identify top performers.
Optimized Scaling: Adjusted budgets gradually, refining ad sets based on continuous data feedback.
Results
4.5X ROAS
+200K$
additional revenue within 60 days
2X Sales
Lessons & Key Points
UGC > Influencers
Strong copy and authentic UGC boosted engagement and conversions.
Test and Refine
Rapid A/B testing ensured data-driven decisions for maximum ROAS.
Strategic Budgeting
Slow, steady budget increases preserved profitability at scale.
“We were stuck trying to scale while keeping our ROAS in check, but Growthpand stepped in and made it happen. They have increased our ad budget while maintaining our profit margin.”
Adam
Marketing Manger at SleepMagic