Overview

+100K Installs at $0.15 Each—10x Below Market Averages

 MUAB, an e-learning social network available on both iOS and Android, partnered with GrowthPand to significantly grow its user base. Initially, the goal was to reduce the cost per install (CPI) by 10% below the market average. However, with precise targeting, strategic optimizations, and advanced analytics, GrowthPand outperformed that target and lowered CPI to just $0.15—an impressive 10 times below industry norms.

The Challenge

Aggressive User Acquisition Target

MUAB set a high bar for both volume and cost-efficiency of new installs.

Exceeding the 10% Reduction Goal

While the original plan aimed for a modest drop in CPI compared to market norms, the final results went far beyond expectations.

Accurate Event Tracking

MUAB needed detailed insights on post-install behavior and conversions to refine the user experience and further optimize marketing strategies.

Approach & Solution

1. Precision-Driven Targeting

  • Optimal Ad Platform Utilization: Focused on Google Ads and Meta Ads to reach MUAB’s core audience where they’re most active.

• Advanced Segmentation: Used data to pinpoint user demographics and interests, maximizing the likelihood of high-quality installs.

2. Creative Excellence

  • A/B Testing: Tested multiple ad formats and messages to discover top-performing creatives, refreshing ads frequently for sustained engagement.

• Engaging Visuals & Copy: Employed compelling design and clear calls to action, capturing users’ interest at first glance.

3. Superior App Store Optimization (ASO)

  • Strategic Keyword Research: Identified trending, relevant keywords to boost organic discovery.

• App Storefront Revamp: Enhanced descriptions, screenshots, and video previews to grab prospective users’ attention.

4. Data-Driven Decisions with AppsFlyer

    • Real-Time Tracking: Leveraged AppsFlyer for comprehensive event tracking and analytics.

    • Adaptive Budget Allocation: Shifted resources to high-performing channels based on real-time data, ensuring every advertising dollar was spent effectively.

Results

$0.15 CPI

While aiming for a 10% reduction vs. market average, GrowthPand achieved a Cost per Install that was 10 times lower than typical costs.

+100K Installs

Exceeded MUAB’s initial targets for the iOS and Android apps in a relatively short period.

+35M Reach

Reaching to + 35 million people through different channels, enhancing the brand awareness.

Lessons & Key Points

Sleek laptop showcasing data analytics and graphs on the screen in a bright room.

Thorough Targeting

 Deep audience insights drive both volume and quality of installs for an e-learning social network.

Close-up of a notebook with wireframe sketches and a smartphone on a wooden desk.

Constant Creative Optimization:

Regular testing and updates keep engagement high while minimizing CPI.

Business team using a tablet to analyze digital marketing data with charts in an office setting.

Analytics-Led Strategy

Real-time data from AppsFlyer enables swift, effective decisions on budget allocation.

A close-up of a man's thumbs up gesture, symbolizing success and agreement.

Surpassing Expectations

Aiming for a 10% cost reduction yet achieving a CPI 10x lower than market norms underscores the power of a well-orchestrated campaign.



“Growthpand’s team is brilliant, and we believe they are valuable assets to any company. They have vast experience in marketing and deep knowledge of strategies.”
Almarwah
CEO
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